Main: (248) 641-2722 Toll-Free: (888) 415-2722


  • Founded by Gregory J. Liposky in 1987. In September  of  2017 we celebrated our 30th Anniversary!!!
  • We will continually strive to be the premier brokerage and consulting firm to the small and midsize employer sponsored benefit marketplace . To be the industry leader, our goal is to have a complete understanding of our clients’ unique circumstances, including workforce makeup, fiscal constraints, benefit objectives, and management philosophies.
  • Once we understand our clients’ needs and objectives our mission is to design, implement and service a tailor made benefit delivery system that focuses on attracting and retaining quality employees, while continually addressing our client’s financial concerns and constraints.

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Our PhilosophyCBS Sign

  • We take enormous pride in our ability to deliver our clients cutting edge products and funding arrangements and service them with a tenured, empathetic, world class account management team.  We apply creative technology and specialized teams for every client, enabling businesses to maximize savings, improve communications and assure compliance.
  • We deploy our vast intellectual property in every possible circumstance, and have become a critical trusted advisor to our valued clients and centers of influence.
  • As we move forward into the difficult and compliant world of Health Care Reform, we have and will continue to be, an invaluable expert resource to help our clients navigate and implement the vast  and complex PPACA regulatory requirements.
  • We understand that employee benefits, retirement plans, and executive compensation programs play a huge part in the complex fiscal, legal and operational issues that your business faces.  For these reasons, we created a company with seasoned resources, both internally and externally, including Certified Public Accountants, Attorneys, Chartered Financial Consultants, Human Resource Managers, and Benefit Specialists to assist you in understanding the impact of benefit alternatives.

“Executing our  company’s philosophy on a daily basis is not something our clients should just expect, but it is what they deserve. These are, and will  continue to be, the principles I founded this agency on over 25 years ago. And as a result, our clients have rewarded us with a 95% retention rate!”

Gregory Liposky, President

Creative Benefit has YOUR Employee Benefits, Compliance and HR Technology Solutions!