Main: (248) 641-2722 Toll-Free: (888) 415-2722

Greg Liposky, President

Greg began his career as an AXA Equitable Agent in 1985.  In 1987, he founded Creative Benefit Solutions in Troy, Michigan. Today, CBS employs 12 full-time employees and has multiple Independent Contractor agents.


Greg is also one of eight founding members of Insurance Consulting Associates (ICA) with a combined client base serving over 600 employer groups.  He is active in the National Association of Health Underwriters (NAHU) helping to represent Michigan-based companies and working with Legislators to reduce the ACA compliance and many other burdensome regulatory requirements.

Greg is also a partner in the AXA Platinum Producer Group, @Aspen, and is a member of the AXA Benefits Agent Advisory Board. Greg is an active supporter of Christ Child House, the Detroit Symphony Orchestra, and the Alzheimer’s Association.

Greg is an avid golfer. He also enjoys family gatherings, downhill skiing, attending concerts, sporting events and traveling.



Stephen McCain, Partner

Steve has practiced in the employee benefits consulting arena for 28 years. He is directly responsible for the creative design, management, carrier negotiation, and implementation of our clients benefit programs.  Having a rich and tenured history in the industry, Steve collaborates with his clients, carriers, and internal team to create custom-tailored solutions that meet both employer and employee needs.


Steve is a registered AXA Advisor. He has also served in an agent advisory capacity to numerous insurance carriers over the years, assisting with product development and underwriting policy.

Steve enjoys spending time with family and friends in northwest Michigan as well as boating and golfing.



Account Managers

Rose Rivera, Senior Account Manager

Rose began her career with Creative Benefit Solutions in 1999. She serves as the primary service contact for our clients and is responsible for client satisfaction including marketing and analytical support.  With over 20 years of experience, Rose’s strong presentation skills and excellent client service ensure all clients receive the highest quality experience with CBS.

Rose is an avid gardener and loves to cook. She also enjoys hockey and bonfires with her family.

Maria Pettelle, Senior Account Manager

Maria happily joined CBS as a Senior Account Manager in January 2018.  She is licensed in Life, Accident and Health, and Property & Casualty with over 12 years of experience in the insurance business. As an account manager, she has the pleasure of being the primary contact for the client. Maria enjoys day to day client interaction as well as the ability to embrace new ways to improve the client experience through problem solving, analytics, plan design and consultation.


Maria is married with two grown sons. Maria loves to cook, travel, and anything that involves being outdoors, especially when done with her family.  



Linda Quezada, Account Manager

Linda joined the Creative Benefit Solutions team in 2016. Linda brings more than 25 years of group benefits to CBS. She is the liaison between our clients and the carrier for contract provisions, eligibility/enrollment meetings and benefit administration questions. CBS clients benefit from her dedicated efforts to expedite and resolve issues.


Linda enjoys traveling and going to the theatre to see Broadway shows.  



Financial Analysts

Elise Doyle, Financial Analyst

Elise joined Creative Benefit Solutions in 1994. Her primary responsibility is to ensure clients obtain a competitive benefit package within their budget helping to attract and retain talented employees.  Prior to her current position, Elise was the Office Manager/Bookkeeper at other firms assisting employers during the decision process.


Elise graduated with Distinction from Walsh College of Business with her BBA.  She is a supporter of KLove Christian Radio, Compassion International sponsoring poverty-stricken children and her local church.  She enjoys spending time with her husband and her 4 children.



Shannon Embrey, Financial Analyst & HRconnection Implementation Director

Shannon joined the Creative Benefit Solutions team in 2017. She has held several positions within the local Advertising community over the last 15 years. Since joining the CBS Team in 2017, she has obtained her Health & Life Insurance License and began the implementation process of a new HR Benefit Administration system for our clients.


Shannon enjoys camping, visiting Michigan Lighthouses, and Disney World vacations with her family.  



Client Service

Laurie Purgaric, Client Service Manager

Laurie has been with Creative Benefit Solutions for 11 years. With 20 years of industry experience, she is an expert in resolving claims issues, compliance and other service-related dilemmas. Laurie also specializes in the small business and individual insurance marketplace and the unique situations these groups experience caused by the fluctuating changes in the health care market.


Laurie enjoys crafts, painting, and reading in her spare time. She also enjoys boating, snowmobiling, and cross-country skiing with family.  



Renee Barber, Senior Client Specialist

Renee joined the Creative Benefit Solutions team in 2015.  She provides executive-level support, processes new and renewal information, everything from quotes to presentations. With more than 20 years in the insurance industry, she has experience on both the carrier and broker sides allowing her to ensure our clients receive the highest level of service and support.


Renee enjoys watching her children play sports, spending time with family, and is an avid animal lover.  



Lisa Bialik, Individual Client Services

Lisa began her insurance career in 1988 with Greg Liposky at AXA and Creative Benefit Solutions. She attended Macomb Community College and also obtained her Producer License with the State of Michigan. Her tenure in the business has given her extensive knowledge in the industry. Known as “The Gatekeeper,” Lisa specializes in exceptional Client Service.


Lisa enjoys cuddling the family Shih Zhu, Zary, along with shopping, traveling, and spending time with family.  



Kerry Conley, Financial Analyst

Kerry joined the Creative Benefit Solutions team in 2016. Kerry has over 20 years of marketing and project management experience in the banking and insurance industry. She is responsible for working with all insurance carriers to reconcile client revenue.


Kerry enjoys spending time with family and friends, attending her children’s activities, and traveling to new places.